If there's one kind of company that knows how exactly to rebrand, it's an unsuccessful MLM after having a career-ending scandal breaks out.
In this industry, it's the oldest (and most obvious) trick in the PR book. But only a little scandal never hurt anyone, right?
Ava Anderson has bounced straight back from the run-in with the USDA in the shape of a brand, shiny new MLM: Pure Haven Essentials.
Sound right? In either case, here's the entire review on Pure Haven Essentials.
Overview
Pure Haven Essentials is really a rebranding of Ava Anderson, which shut down after multiple USDA investigations into the business that found toxic chemicals inside their products…despite their slogan being “quality products without harmful chemicals&rdquo ;.
Not just that, but they had been marketing their essential oils as “organic” in violation of USDA rules and regulations.
Well, the business wasted no time. They shut down on January 26 2016, and re-launched on February 12 ( 3 weeks later) as Pure Haven Essentials.
Now they're already back at claiming to be USDA Organic Certified. Luckily, this time it seems to be legit, and they already passed a pretty rigorous audit done by Oregon Tilth Certified Organic.
Their application to be area of the Direct Selling Association remains pending.
Since re-launching they appear to own replaced their leadership more than once. Joe Ochoa was announced as their latest CEO back May of 2016. Before that, he co-founded and ran South Hill Designs, a $30 million direct sales company, for pretty much 4 years.
In accordance with his LinkedIn profile, he's only their interim CEO, so that it looks like the business remains in a significant transition period and probably won't be stable for a while. The CEO himself states that Pure Haven Essentials is “in distress due to the sudden departure of family ownership&rdquo ;.
However, he's already bumped their revenue up from $15 million to $20 million, which counts for something. Maybe he is able to turn the business around.
Just how much does Pure Haven Essentials cost?
It costs $99 to join and choose the Pure Havens Essentials Business Kit, which includes a number of products that can be sold.
Additionally, you should do at least $300 PV per month to keep active.
Recap
Overall, they've got a legit compensation plan. Not only is it transparent and fairly simple, but it clearly focuses some attention on personal product sales and not just recruitment. The fact even the highest rankings have to help keep selling $1,000+ in product per month means this MLM is less scammy than many.
Run-ins with the USDA in the past regarding toxic ingredients are pretty alarming, though. Hopefully they've got that taken care of completely, but it's still only a little early to say https://www.scamrisk.com/pure-haven-essentials/.
But you've GOT to build up a HUGE downline to do well in any MLM, and that's hard enough to do at very well-established companies with perfect records.
Trying to do it at a company with a huge red mark on their record could be nearly impossible.
But if you like automated ways to construct passive income, there are better ways.
No comments:
Post a Comment